Roles: PA, Editing

This video was part of an FAQ video series produced for an online magazine.

One of the biggest benefits for professionals to showcase video on their website is that it lowers the barriers for potential clients. Many people would be nervous to make an appointment with a plastic surgeon. First-timers have no idea what to expect. But seeing and hearing a doctor speak can put a potential client at ease. Answering their questions before they even step into the office can give them confidence. For professionals that require great trust from their clients, such as doctors and lawyers, video can be an invaluable tool.